A growing library of agents, one small-business team.
Explore all agentsBenjamin works with small business owners on the unglamorous end of AI: finding the jobs that eat the week, building agents that can be trusted with customers, and setting up tools like Claude so a team actually uses them. He writes here about what that looks like in practice.
Both are very good and the model comparisons change monthly. The differences that decide whether your team is still using it in March are the unglamorous ones: workspaces, data terms, admin, and whether anyone set it up properly.
Nearly a third of calls to small service businesses go unanswered, and they cluster at exactly the times you are busiest. Five things that work, from the free fix to the one that answers every call.
Yes, and thousands already do. But the law has things to say about telling people, recording calls, holding their data and what a machine may decide on its own. Here is what a small business needs to get right.
They are sold with the same words and do very different jobs. A chatbot answers questions on a page. An agent does the work behind the question, in your systems, with rules. Here is how to tell them apart before you buy either.
Not a chatbot on the website. A member of front-of-house staff that answers the phone at 8am, fills the cancellation at 11:20 and never forgets to send the forms.
The jobs worth automating are rarely the visible ones. A simple way to score every repeatable task in the business by hours, pounds and risk, before you buy anything.
The average small business we meet is paying for four AI subscriptions and using one. The problem is not the tools. It is buying them without a job in mind.
Buying seats is the easy part. The difference between a team that uses Claude every day and one that forgot about it by March is a fortnight of setup that most businesses skip.
An agent that acts on your behalf is a new member of staff. The same rules apply: clear limits, supervision, and a record of everything it did.
For four days the agent watches, drafts and does nothing. It is the most important stretch of the build, and the reason our clients switch it on without holding their breath.